Please enable JavaScript.
Coggle requires JavaScript to display documents.
Digital Marketing (PPC (PPC Checklist (All tracking codes working?,…
Digital Marketing
PPC
Ad copy
Analyse current ad copy
Create new add copy
Negative keyword lists
Analyse current keyword lists
Add to current keyword lists
Advert visual creation
Managing Google Shopping
Managing Google Merchant Center
Budget
Checking Facebook monthly cap
Checking Google Ads monthly cap
Daily account adjustments
PPC Checklist
All tracking codes working?
Identify and fine tune goals
A/B test content
Revise and increase keyword research
Monitor poorly ads
Verify/improve the quality of the landing pages
Internal
Website
Blog
Blog posts
Blog concepts
Listicles
interviews
Questions
Blog imagery
Writing blog posts
Building internal links
Improving current posts
SEO auditing
Creating infographics
Creating downloadable content
Look into how to display articles we post in other places on our blog (SEO)
Blog strategy
Redo content plan
Read PS Sales Funnel presentation
Find new sites to guest post with
Find new directories
Assess current backlinks
Website audit
Content
Review current product pages
Use SEMrush to suggest better content
review competitor pages
Review competitor off page content too?
Check competitor content equity on SEMrush
Rewrite product pages based on new keyword research
Keyword Research
Do general keyword research for healthcare marketing agency
Long tail
Short tail
Keyword research for specific product pages
Change the who to contact for each page
Social Media
Linkedin
Training course
Linkedin blog posts
Linkedin communities/forums
Paid Linkedin?
Google My Business
Update weekly
Google Review
Set up a Google review plan
Write Google review templates
Liaise with clients to post reviews
Track the monthly review uploads
Current social media plan
Assess current worth of social media
Good traffic/platforms vs bad
Time of day
Type of visitor
Type of content
Email marketing
Email marketing list
Create plan to improve email marketing list
Maybe create content behind email
walls?
example
content
Assess current email marketing
Learn about Mailchimp automated email marketing campagins
Design email templates
SEO audit campaigns
Newsletter email campagins
Sales (Lee)
Get briefing from Steve about the new marketing plan
Work out how to implement new campaigns with digital marketing
SEO
Bailey
Content
On page
Improve retailer pages
Improve meta descriptions retailer pages
Improve blog posts to retailer pages
Long tail blog posts for caravan berths
Keyword Research
Backlinks
Add to blogger outreach list
Arrange 4 blog posts a month
Analyse current backlinks
Send media packs to Wes every month
Technical
Monthly SEMrush audits
Create a plan of priority fixes
Reporting
Create monthly SEO reports
Present reports
Truespeed
Content audit
Keyword Research
Writing new content
Re-writting current web pages
Technical fixes
Plan of action for fixes
Create a schedule for technical
Website builds