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Pregnancy Matters (Facebook (News stories (Need a PM spin on it., Longer…
Pregnancy Matters
Facebook
News stories
Need a PM spin on it.
Longer commentaries?
Need to be consistent in style.
Keep news, but need to encourage dialogue
Graphics
People use FB for helpline info.
Once a week post just the helpline number
'Shareable' posts needed
People like memes on FB. Is there scope for this?
Update cover photo regularly?
Need to look more clinical to look more professional?
Clarify the purpose of our FB page
Want it to be a discussion platform
Instagram
Blogs
Themes: Collaborations w/ Dakota and Daxton
(both to write about the same topic)
Have the diaries on the Pregnancy Matters blog.
Add an older person's blog. Ask Liz for client?
Add diaries to highlights
Quote page? See
morganharpernichols
Self care/ lifestyle page
Stories every 3 days?
'Takeovers' from clients/ Staff. Once a week
Personality
Need to use fewer stock images
Putting our staff 'out there' . They write their own posts?
Write about their day/ their work/ why they love PM?
More from clients not in diary style. Testimonies.