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G2_BNA_Hema Supermarket (Introduction (Owned by Alibaba (new offline…
G2_BNA_Hema Supermarket
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online
- customer receive quick deliveries from their local Hema branch.
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- these delivery bags will be collected by the delivery team.
- select things that you want and place order thru the app and bill by using Alipay
- stores' employees will collect the items based on the online order and put into a delivery bag
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offline
- The store serves as a distribution center.
- Viewing product details, rating and reviews by scanning Bar code on the app.
- Hema's app linked with Alipay
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chinese customers take fresh seriuosly so does jack ma, from the QR code we can see the product origin , the producer / company name , ex: for meat (the life of the animal , what time does it born or when and where it was transport) , official scanned copies of food safety
The fastest delivery service to your home in just 30mins for those living within a radius 3 km from the store.
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opinion
Hema has established a successful operating pattern for others company,the way they attract customer worked exactly the same as their plan
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