Homeowners Decision to Switch to renewable heating
Drivers
Barriers
Environmental Protection (Michelsen/Madlener)
Lower Dependency on fossil fuels(Michelsen/Madlener)
Higher degree of knowledge (Michelsen/Madlener)
Misinformation (Michelsen/Madlener)
General Circumstances of decision
Just a few moments will arise in a homeowners life
Not enough capital (Karytas)/ High investment costs 🚩
Energy efficiency gap is used by economists to describe the phenomenen that investments in energy-efficient technologies are seemingly suboptimal i.e. an individual does not carry out an investment that appears cost-effective on an estimate life-cycle basis (MichelsenMadlener)
misalignd incentives (Michelsen Madlener)
Imperfect market and organisational obstacles
Landlord-tennant dilemma (MichelsenMadlener) LInk Vermieter (der die Entscheidung trifft) geht ein finanzielles Risiko ein, was sich allerdings nur für den Mieter kurzfristig auszahlt, (Erkhardt)
High percieved ucertainty and risk for homwowners (MichelsenMadlener)
In general: Functional barriers can relate to usage (incmompatability with past experiences and or existing practices, like the fuel requirements ) value (low value of innovation/ costs are to high) and risk of innovation (May not be as good as expected). Psychological barriers: Mental conflicts (incompatability with values, subjective norms like msising social support)
Motivation to deal with external drivers (Michelsen/Madlener)
Knowledge about RE (Michelsen/Madlener)
High importance on comfort (MIchelsen/Madlener)
Size of the building (Michelsen/Madlener)
High fuel prices of gas and oill
Higher life cycle costs of oil and gas
Misunderstanding of how to use the system, percieved difficulty to get used to the system, especially heat pumps
House of the neighbor has a heat pump (Decker/Menrad)
Benefits (climate protection) are rather abstract
Lange Investitionszyklen
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