Please enable JavaScript.
Coggle requires JavaScript to display documents.
MINISO INTERNATIONALIZATION AROUND THE WORLD (Process (They adapt products…
MINISO INTERNATIONALIZATION AROUND THE WORLD
Process
They adapt products to the demands of the consumers
Creation of stores and retail around the world, adapt to every culture and consumer demand
As a brand they seek creation of a healthy and prosperous lifestyle focused on minimalism
Customer loyalty
It started in China as a retail store with the motto "Provide consumers with high quality products at low prices
Publish the brand through word of mouth and social media advertising
Unique business model in the world market
Strategies
Franchises
The strategy has allowed the company to increase its growth rate, thanks to the fact that many investors capture the business model as successful and this allows a massive expansion throughout the world but the franchises have very clear rules that is to comply with the policies of MINISO
Joint Venture
It is a joint venture that allows the company to move forward in territories where it does not have experience in alliances with other companies. They make alliances that provide stability and carry out group activities with the allied companies (Case of MINISO Colombia S.A.S).
Exports
All MINISO products arrive from China, due to labor and raw material costs, highlighting that 40% of the product portfolio of each store has a cost of 100 yen, so the company focuses on production and distribution of your products in China
What is it?
MINISO is a company that offers a variety of products at very low prices but focused on providing consumers with a lifestyle and always keeping their portfolio updated by performing inventory renewal every week
The values of the brand
The authenticity of the product
"Made in china" Without excesses
Quality
Quality with low prices
Natural
The most basic products
Respect
Respect for nature and consumers
The simplicity of the products
Products that provide a lifestyle
MINISO COLOMBIA(Store Titan Plaza)
Minimalist store with a variety of stuffed animals and household items, prices from $ 8,900 the store states that 40% of the portfolio of products offered have these prices
MINISO AROUND THE WORLD(Store Hollywood Boulvard
I was visiting a store in the USA is very similar to the store in Colombia with the only difference that in this country the store states that 40% of the product portfolio has prices from 9.99usd, these prices vary by country depending on the purchasing power since cheaper in that country is from 34,000 Colombian pesos