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Q4 Ideas Session (Objective 1.0 - Website Traffic (Pinterest (Targets…

- - - - Use Influencers when doing giveaways with them to capture emails
        
        Outcome: Will help to grow the email list
      - Giveaway our own product
      - Hashtag Contest?
        
        Outcome: Grow reach of posts
  - - - Informational Content About Makeup Bags
        
        Potential Use as FAQ on product page
        
        Content as "Articles" in addition to the current schedule
      - Outcome: More "Qualified" traffic to the website
  - - - Quality content outlines
      - HARO / Pressplugs Link Building
      - Influencer Link Building
      - Internal Link Building
      - Infographic Link Building "Experiment"
    - - Point at higher KD keyword / article
  - - - Tailwind can schedule these
    - - Maintain and grow traffic to website
      - Solidify our processes and strategy around using Tribes to boost sharing and engagement
        
        Evaluate / measure the effectiveness of each tribe and leave if we're not getting the love
      - Grow 7.0 Million Monthly Unique Viewers
      - 35% of traffic to website from Pinterest (approx 4,000 visitors)
    - - Strategic choice on Sections vs boards
      - Improved Pin Designs (replace old pins) Delete out old pins for new ones
    - - TEST - does this generate traffic and engagement vs the value
      - Creation of "Infographic" style pins for our own content
- - - - Question: Need to establish the effectiveness (from a sales velocity management perspective)
      - From an influencer engagement perspective - this is effective
      - Make this part of the "weekly promo updates"
  - - - Storefront Design DE
      - EBC for Listing DE
    - - Storefront Design FR
      - EBC for listings FR
    - - Storefront Design IT
      - EBC for listings Italy
    - - Storefront Design ES
      - EBC for listings ES
  - - - Trialling with ELJ0032 Large Cosmetic Organizer
        
        OUTCOME: Understand costs of advertising vs sales increase
        
        Target: Profitable Advertising (Return on Ad Spend RoAS of 3-4x
- - - - Current results indicate: 1,600 visitors additional per month for 8 articles, so we're getting 200 additional visitors per article
      - Conversion rate of visitors to clicks is approximately 25% (we're targeting 40%)
      - Conversion rate of click to sale is approximately 8% (we're targeting 10%)
    - - Boost "visitors to clicks" conversion rate from 25% to closer to 40%
      - Boost conversions of clicks to customers from 8% to 10%
    - - $500 per month in commissions during Q4 (probably only December)
        
        Link Title
- - - - Delivering = They Actually Deliver
    - - 60 identified per month, 20-30 onboarded per month
  - - - More Influencers & more giveaways will boost our followers
      - Continue doing what we're doing...
        
        Content Curation (Selecting awesome stuff that gets engagement)
        
        Hashtag selection is going to continue to be key
        
        People posting about us as a result of collaborating (keep the tempo rolling)
      - Product tagging in images (Shopable images)
        
        Pictures being manually tagged with products
        
        Test / measure the click through / website visits etc.
    - - No additional effort or work than the current state of work