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Google Ads in a nutshell (Ads (Campaign (Campaign type (search network…

- - - - Keywords
        
        words or phrase
        customer's idea in text form
        
        Match Types
        
        Keyword Math Types
        
        Broad
        Symbol: n/a
        Synonyms, variants, related Searches
        
        Negative keywords an absolute must
        
        Lowest CTR generally
        
        Broad Match modified
        Sybol: +
        Contains modifed term plus the terms in any order
        
        Negative keywords are still must
        
        Phrase
        Symbol: " "
        enclosed phrase with appended/prepended text
        
        entire keyword must be in correct order
        
        Exact
        Symbol: [ ]
        exact term | phrase enclosed in the bracket
        
        Negative
        Symbol: -
        Searches without the negative term
        
        3 steps to Keyword success
        
        Keyword Planning
        Mapping out your keyword bidding strategy
        
        **Tools
        *Google Keyword Planner
        *ubersuggest.org
        *Excel
        
        Always Make sure to keep your Product/Services separate!!
        Thematically group ads
        
        Buyer Funnel
        Bid/Budget
        
        Themes:
        Relevancy
        
        Human
        
        Google
        
        Match Types
        
        Keyword Organization
        
        Taking all the keywords you want to bid on and organizing them into tightly themed groups of 10-25 keywords
        
        Keyword Research
        Begin understand your business
        How people search your product
        
        Volume estimate for your industry specific keywords
        
        Cost Analysis
        
        **Tools
        *Google keyword Planner
        *Google Suggestions
        
        inside google Ads and google search suggesions
        
        *Google related search
        *SEM rush / Spyfu
      - Ad Extension
        
        Call Extension
        
        sitelink extension
        
        Review
        
        Call out extension
      - Ad Rotation
        
        optimize for clicks
        
        optimize for conversions
        
        evenly
        
        indefinitely
    - - search network only
        
        Network
        
        Display network
        
        search network
        
        Google Partner
        Youtube,Amazon,CNN,ask.com,google maps, about.com
      - Search Network with Display Select
      - Display network only
      - Shopping
      - Video
      - universal app campain
    - - Location
      - Language
    - - Auto
        
        Target CPA
        
        Target ROAS
        
        ROAS= Total conversion Value/Cost
        
        MAX clicks
        
        Max Conversion
        
        Max Conversion Values
        
        Target impression share
      - Manual CPC
        
        Enhanced CPC:
        will automatically bids as much as 30% or decrease 100%
        Start with 50% traffic
      - Delivery Method
        
        standard
        
        Accelerated
    - - hard schedule
      - Soft schedule
        bid adjustment