Please enable JavaScript.

Coggle requires JavaScript to display documents.

Digital Marketing Class 3 ((3) The Segments (Go Getters (Largely…

- - - - Demographics of the Persona
      - • Constraints (e.g. tech limitations, language barrier, vision impairment)
      - • Needs and Wants
- - - - Top executives or managers of companies (CEOs)
      - • Beginning Internet users just starting out (Newbies)
      - • High school/college-aged Internet users who spend large amounts of time on the web (Students)
      - • Young professionals in tech-driven industries (Yuppies)
      - • Middle-aged to senior citizens who are less familiar with the Internet (Golden Oldies)