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Innovation :bulb: (Assessment (Competitors :black_flag: (Reactions…
Innovation :bulb:
Assessment
Opportunities
:!:
Marketing
Good fit
Markets
Requirements
Organistational
Competency
Appraisal
Evolving
Capabilities
Assets
Resources
Environmental
Scanning
Advantage
SWOT
:check:
Internal :lock:
Strengths
Weaknesses
External :unlock:
Opportunities
Threats
Competitors
:black_flag:
Strengths
Weaknesses
Objectives
Strategies
Reactions
Marketing
Stragtegies
Market :silhouettes:
Group
Able
Willing
Authority
Financial Resources
Large number
Segmentation :silhouette:
Smaller groups
Demographics
Age
Gender
Ethnicity
Religion
Education
Income
Occupation
Social class
Life Stage
Geographic :
Country
Region
County
State
Province
Neighbourhood
Population
Urban
Suburban
Rural
Climate
Psychographic
Personality
Lifestyle
Motivations
Big Data
Large numbers
Patterns
Controversial
Behavioural :smiley:
Usage
Volume
Rate
Benifits
Price sensitivity
Loyalty
Defra's 7 segments
Specific customers
Variables
Measurable
size
buying power
profiles
Accessible
Substantial
profitable
Differentiable
distinguishable
responds differently
Actionable
Targetable
Taylored programmes
Targeting
Research
Analysis
Environment
Consumers
Wants
Needs
Competitors
Advantage
Competencies
Resources
Undifferentiated
All
Same offer
Differentiated
Concentrated
Customised
One-to-one
Personalised
Focused
Limited segments
Different
Each segment
Positioning
Reason to believe
Promice
Customer Benefit
Clarity
Consistency
Credibility
Competitiveness
Jobber and Ellis-Chadwick
Marketing Research :pencil2:
Questions
Goals
Achieve
Deliver?
Who?
How?
Difference?
Why?
:question:
Information
Behavoural
Attitudinal
Product development
Policy
Development
Implimentation
Evaluation
Consultation
Communications
Public relations
Measurement
Improve
Decisions
Process
Planning
Exploratory
Refine
Collection
Interpretation
Reporting
Report
Presentation
Analysis
Qualitative
5 more items...
Quantitative
4 more items...
Adjustment
Secondary research
Plotting
Define
Proposal
Design
Method
Questions
Answers
Ethics?
Skewing responses
Own interests
Unwillingness
Personal Data
Misuse
Fraudulent
Distorted
Big data
Code of Conduct
Legislation
Competitive Advantage
Cost Leadership
Lowest price
Economies of scale
Market share
Differentiation
Customer service
Quality
Brand
Innovation
Distribution
Focus
Niche
Targeted
Strategy
Strategy
Objectives
Focus
Ansoff
Matrix
Product Development
Present market & New product
Market Development
New market & Present product
Market penetration
Present product, present market
Diversification
New product, New market
Changes :fire:
Markets
New
Needs
Technology
Redefined
Competitors
Product
Channel
Legislation
Situations
Financial
Political
Responses :red_flag:
Resources
Gap
Capability
Transfer
Market
Focus
Scale-back
Investment
Extract
Profit
Exit
Globalisation
New :checkered_flag:
Markets
Possibilities
Strategic Windows
Threats :red_cross:
Competitors
Marketing Environment :warning:
Micro
Competitors
Direct
Substitutes
New entrants
Porter's Five Forces
Customer perception
Marketing Intermediaries
Assistance
Selling
Retailers
Agents
Dealers
Brokers
Promoting
Advertisers
Media
Market research
Distribution
Hauliers
Wholesalers
Resellers
Suppliers
Resources
Components
Raw materials
Finished Goods
Impacts
Power imbalances
Costs
Disruptions
Shortages
Public
Kotler & Armstrong
Financial
Media
Government
Citizen-action
Local (neighbourhood)
General
Internal
Customers
Consumer
Individuals
Households
Business
Operations
Manufacturing
Reseller
Government
Public services
International
Consumers
Businesses
Resellers
Governments
Macro
STEEPLE
Social
Innovation
Technological
New strategic windows
Market research
Economic
Innovation
Changes
Environmental
Legislation
Consumer demand
Ethical
Efficiency
Impact
Political
Change
Party
Election
Instability
Legislation
Legal
Labelling
Data protection
Safety
Ethical
Consumer demand
Opportunities
Marketing Mix
The 4 P's
Product
Services
Goods
Ideas
Offering
Core product
Actual Product
Augmented Product
Installation
Delivery & Credit
Warranty
1 more item...
Features
Packaging
Styling
Quality
1 more item...
Convenience
Shopping
Speciality
Unsought
Little
Knowledge
Interest
Special
Expensive
Price
Quality
Style
Frequent
Low cost
Development
Phase
1
Opportunity
Identification
Selection
2
Concept
3
Evaluation
4
Development
5
Launch
Planning
Step 1
New Product planning
Step 2
Idea generation
Step 3
Idea Screening
Step 4
Concept Testing
Step 5
Analysis
Market
Business
Step 6
Development
Step 7
Test Marketing
Step 8
Commercialisation
Place
Promotion
Price
Service
The 7 P's
People
Process
Physical Evidence
