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Google Ads (AdWords Auction (Max CPC x Quality Score = Rank (Quality Score…
Google Ads
AdWords Auction
Relevancy focuses
Second price model
only pay for clicks
every search trigger another auction
Max CPC x Quality Score = Rank
Quality Score:
click through rate(65%)
click/impression
Keyword/Ad relevance(25%)
3.keyword/Query relevance
Landing page relevance(10%)
P1,Q1 = B1, Q2
P1 = B1, Q2(ad rank)/Q1
optmyzr.com
Keywords :star:
Words +Phrases that selected for the Ad Group
Keywords and Queries
Keywords are not Queries!
Keywords are input manually to instruct google which queries should active your ad
3 steps to Keyword success
Keyword Research
Begin understand your business
How people search your product
Volume estimate for your industry specific keywords
Cost Analysis
**Tools
*Google keyword Planner
*Google Suggestions
inside google Ads and google search suggesions
*Google related search
*SEM rush / Spyfu
Keyword Planning
Mapping out your keyword bidding strategy
understand your competitors
Determining keywords with high buyer intent
Content and Keyword planning
periphral keywords: for education the buyer
Target keywords: for the sales
**Tools
*Google Keyword Planner
*ubersuggest.org
*Excel
Keyword Organization
Taking all the keywords you want to bid on and organizing them into tightly themed groups of 10-25 keywords
Always Make sure to keep your Product/Services separate!!
Thematically group ads
Themes:
Relevancy
Human
Google
Buyer Funnel
Bid/Budget
Match Types
Themes can be many forms
Funnel Level
Relavance
*Buyer intent
*Needs Based
*Action Words
Type of Query:
Answer to the question
the question itself
description of the problem
description of cause
Brand name/product parts
Informational queries
Keyword Math Types
Broad
Symbol: n/a
Synonyms, variants, related Searches
Negative keywords an absolute must
Lowest CTR generally
Broad Match modified
Sybol: +
Contains modifed term plus the terms in any order
Negative keywords are still must
Phrase
Symbol: " "
enclosed phrase with appended/prepended text
entire keyword must be in correct order
Exact
Symbol: [ ]
exact term | phrase enclosed in the bracket
Negative
Symbol: -
Searches without the negative term
Tracking Conversions
Website Conversion
Purchase/Sale
Sign-up
Lead(Form)
View of a Key Page