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Google Optimise Experiments (Experiments (Change home page Darren video…
Google Optimise Experiments
What is the ultimate goal?
Get sales
What other goals need to happen to support this one?
Build trust
How do we build trust?
Visit and watch case studies
Social proof
Media
Get clicks on certain CTA's
What experiments can I run to nudge people towards this?
What pages are people constantly visiting?
The Site Shed affiliate page
Home page
Importance of teamwork blog page
self managed team post
Team manager blog post
Time management blog posts
New Recruit info
Clinton expert page
Information pages
Feature pages
Experiments
Change home page Darren video based on location
Change home page Darren video based on gender
Change home page Darren video based on industry
Create smart CTA's for all blog posts