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AGRI+ Digital Marketing Strategy to drive traffic to the platform…
AGRI+
Digital Marketing Strategy
to drive traffic to the platform (website)
Google
Budget
New leads each month
Monthly budget goals
Cheaper keywords with less volume
Advertising network
Search Ads
Video Ads
Display Ads
App Ads
Customer Analyses
Understand customer behaviour using Google data
Intent-based ad copy and landing pages
Benefits
Call to action
Keyword targeted
Bidding
Target Return On Advertising Spend (ROAS)
Target female audience
Maximise Conversions
Facebook/Instagram
Collaboration
Review competitors products
Joint contest & giveaways
Host a panel chat
Contests
Award a prize to fans to share
Integrate contests on all social media platforms
Crowdsource content & videos
Issue a fan challange
Hold a favourite things contest
Crowdsource new product ideas
Events
Debut a product launch
Throw an online party
Stream a press conference
Add a media room
Add a media room
Engage with Customers
Offer coupons
One-to-one conversation
Provide customer service online
Share Content
Inform audience about agriculture
Link the website
Ads (Promotion)
Add a call to action
Create a budget per post
Target geographically
Target to interested audience
Target more female audience for grocery products
LinkedIn
Employees
Link and optimise current employee profiels
Find & recruit
Target
Working and busy employees
Understand audience behaviour
Collect profile data for future employee selections
Engage with the audience
One-to-one conversation
Q&A
Host an event and invite followers
Network
Connect with CEOs
For future support
Link with other businesses
Collect and share market data
Investments
Brand awareness
Content
Create and join groups
Research (R&D)
Articles
Agriculture Industry
Healthy lifestyle
Business activity and operations
Charity and donation to farmers and families