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Diet & Nutrition (Hypotheses (Familiarity (Primary Research (Goal (In…
Diet & Nutrition
Hypotheses
Enjoyable
Control
Familiarity
Primary Research
Goal
deeply understand the user physical behavior and mental behavior when they make a purchase choice
In person interview
question types
core question
user behavior / habit / motivation / unconscious motivation/ problem
5W+1H
advance question
Image the future /expect
warming up question
basic information and know each other
user sample
65% professional
the user who start to realize the problems of eating issues and pay attention on it
35% professional
the user who never care about it and make the choice by intuitional judgment
80% professional
the user who taking health demands as a guide and strict with him/herself on eating issues
time
60-80/mins
attract respondents
gift
location
coffee shop
Field observation
tail after a consumer in the supermarket
location
supermarket
Blind survey
question types
single choice question
purchasing behavior
eating behavior
motivation
idea
multiple choice
purchasing behavior
eating behavior
motivation /
questionnaire quantity
500
time control
15-20 mins
number of question
25-30
research methodology
online market investigation
survey monkey
intercept studies
Visual effect