In the film, Holiday Inn, a Christmas movie made in 1942, the two main characters are getting ready to attend a party. While getting ready, the main actor, Bing Crosby, applies blackface to the main actress, Marjorie Reynolds. While painting her face black, she makes the comment "Oh, for a month and a half I've been dreaming about how pretty i was going to look tonight. Well, here's my punishment for thinking so well of myself!" This comment suggests how little they think of African American beauty, how if you have 'black skin' you can no longer look 'pretty.' The actress looks at the fact that she is wearing blackface as punishment for her vanity, implying that looking black must be karma that is getting back at her.
It was a common belief that African American women were not beautiful. It was seen as bizarre and unnatural if a white person were attracted to a person of color. Conversely, black women were seen as solely sexual objects, otherwise known as the Jezebel character. They were not seen as people, they were seen as objects, as the narrative continues of both women and people of color throughout history.
Because of the ideas that black skin was not beautiful, it was very hard for African Americans to find beauty products to suit their needs. This included product for their unique hair texture and foundation for their color of skin. Unfortunately, this is still an issue for many women of color today. It is crazy to read how many women today cannot find, not only foundation the right shade, but bronzer, highlight, contour, lipsticks, and blushes that work with their skin tones as well.
Rihanna, celebrity beauty icon, singer, and woman of color, saw the gap in beauty products for women of color and created a cosmetic line that included a record 50 shades of foundation. The mission statement on her website reads: "Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Fenty Beauty
It is unfortunate that we had to wait until the 21st century to see ease of access to beauty products for women of color. As a white woman, I have never struggled to find my shade of foundation or concealer that is the right color or any other issues around access to makeup that works for me. Through social media, beauty influencers, and more, I have become more aware that it is not so easy for women of color to find makeup that works for them, and that is why Fenty Beauty is such a huge deal in the world of equality, awareness, and beauty.