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Changing Behaviour (Factors that Influence Consumer Behaviour (Kotler and…
Changing Behaviour
Factors that Influence Consumer Behaviour (Kotler and Armstrong, 2008)
Personal(age and lifecycle stage, occupation, Economic Circumstances, life style, ersonality and self concept.
Social (family, roles and status)
Psychological (motivation perceptopn, learning, beliefs and attitudes)
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Stats on SMoking.
GOV.UK - New official statistics show the positive news that smoking prevalence in England is continuing to fall. 14.4% of adults in England smoke, down from 14.9% the previous year – a drop of almost 175,000. There are almost two million fewer smokers now than in 2011.
GOV.UK
1 in 4 people in routine and manual occupations is a smoker compared to 1 in 10 in managerial and professional posts
The odds of smoking in the routine and manual group is more than twice that of other employed groups
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Intro - Introduction what is social marketing and what is a behaviour, then re phrase the question below.
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