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Chapter 3 (Customer value (Value proposition (Customized solutions giải…

- - - - vd BigC
    - - vd Apple ra đời các dòng ip mới
    - - Mass customization
      - Craft customization
  - - - Benefits
        
        Functional value
        
        via product’s appropriate features and attributes (hot drink for cold days)
        
        Social value
        
        providing comfortable spaces where friends and colleagues can interact
        
        Emotional value
        
        pleasure or enjoyment
        
        Epistemic value
        
        novelty avours and information about coffees
      - Sacrifices
        
        Money
        
        Transaction costs
        
        Psychic costs
        
        perceived risks
        
        performance risk
        
        physical risk
        
        financial risk
        
        social risk
        
        psychological risk
        
        Cost in use
- - - - found wherever your customer comes into virtual or concrete contact with your company’s products, services
    - - occur during customer interactions at touchpoints (the moments when customers form evaluative judgements, positive or negative)
    - - the intensity of participation in and connection to a brand or organization”.