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Le Sucre Revisite (Attributes/Values (modern, Fresh, special, mouth…
Le Sucre Revisite
Attributes/Values
modern
Fresh
special
mouth watering
satisfied
local
quality
Unique
Genuine
Brand objective
To bring quality rather than quantity
to make his business famous via advertising
to open a pastry training courses
to give his business an identity
to update his pastry shop-to enlarge the shop-everything
rebrand his shop
to include more varieties of cakes-biscuits-new products
Special occasions
Birthdays
Weddings
engagements
La vierge marie
Receptions
Identity
No logo-only the name of the shop written in a specific font
no website
no signage
has a page on facebook
Packaging design
plain-white and grey
hand-made
carton paper 150g
Tone of voice
caring
Friendly
Intelligent
Products
Pastries
birthday cakes
muffins
Audience
all aged groups except diabetes people
Logo
no logo