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TEST IDEAS (The Corporate Startup) (Desk research (Trends in technology…
TEST IDEAS (The Corporate Startup)
Desk research
Trends in technology, social media comments, online conversations, trends, ...
Customer observation
b2b clients, insights,
customer interviews
insights, jobs / feel / pains
Landing page
test value proposition (with call to action). check free trial, pre-order...
test advertising campaign
test value proposition(s), measure which ones gets best clicks, ...
Explainer video
complex value proposition, CTA button (eg. pre-order)
Crowdfunding
Will to pay for the product?
Pre-sales / LoI
specially B2B.
Digital prototype
Physical prototype
Concierge
connect manually, deliver physically (even if the end value proposition is digital)
Usability testing
Co-creation
A/B testing
WIzzard of Oz
fake digital experience