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public speaking (visual aids (improve audience understanding, clarify…

- - - - entire piece lifted and passed off as original content
    - - lots of little snippets from different sources
    - - fail to give credit where credit is due
- - - - organization issues
    - - meanings, denotive vs connotative meanings
    - - concerned with how the sound of the word is generated, and how we pronounce those words
    - - appropriateness
- - - - accurate
    - - flat, canned voice
      - no emotional connection
      - body language
  - - - better mobility
    - - you can forget
      - flat
- - - - attention
        
        need
        
        satisfaction
        
        visualization
        
        action
        
        conclusion
        
        1- signal close, 2- review main points/ call to action, 3- psychological closure (if needed), 4- memorable ending
        
        body
        
        1- positive future, 2- negative future, 3- contrast
        
        body
        
        "the solution" 1- statement (call to action), 2- explanation, 3- theoretical demonstration, 4- practicality, 5- meeting objections
        
        body
        
        "the problem" 1- statement, 2- illustration, 3 - evidence/ ramifications, 4 - pointing
        
        introduction
        
        1- attention getter, 2- speaker credibility, 3- audience relevance, 4- preview
    - - describe the problem
        
        Identify the cause of the problem
        
        Propose a solution
        
        Argue for the solution
    - - good for value claims in order to compare the advantages against other alternatives
      - combine information with persuasion
- - - - unmotivated
      - random
      - passive
      - motivated
      - homogenous
    - - it's nice, but not always possible
    - - even with it's limitations, it is still most commonly used
    - - uncommon, more formal, done far in advance
    - - that they are just like you
      - the audience is rational, impartial, interested, informed, and concerned
      - the audience is a monster
- - - - to inform
        
        a how to
      - to entertain
        
        ceremonial
        
        roast
        
        toast
      - to persuade
      - secondary purposes do exist
    - - does the topic align with the purpose?
      - the topic questions
        
        what do you love?
        
        what do you know?
        
        what does the audience like?
    - - fit your audience
  - - - correlation is not causation