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Consumer (Regular customer in... (Debenhams, Tesco, Costa, Next, Amazon,…
Consumer
Regular customer in...
Debenhams
Tesco
Costa
Next
Amazon
Selfridges
Class
Income
Tax Bracket
Upper middle class
Excess income
Luxurious lifestyle
House
Small
Large
Reasonably large
Children?
Boy
Girl
Occupation
White collar
Business man
CEO
Manager
Income
Taxable income
<100,000 per annum
Money to spend
Commodities and luxuries
Sensible with money
Money is in excess
Gender
Colours
Blue
Pink
Yellow
Green
Red
Male interests
Media
Film
Television
Sport
Tennis
Golf
Football
Cycling
Going out with friends
BBQ's
Conversations
Parties
At home
Female interests
Fashion
Media
Music
Travelling
Going out with friends
Age
Interests
Music
Rock
Football
Media
Films and documentaries
Travelling
Culture
Middle-aged
Current home owner
Financially stable
30-50 years old