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Hypothesis: A User will not retain if.... (User has a bad delivery…
Hypothesis:
A User will not retain if....
User does not visit Swiggy
Optimal Engagement Activities by Swiggy
Macro Factors
Sub-Optimal Engagement Activities by Swiggy
User does not realize a need to order online
There is a need to order online
Sub-optimal Engagement Activities by SWIGGY
Sub-Optimal Content in Comms
Sub-Optimal Frequency of Comms
Sub-Optimal Timing of Comms
Sub-Optimal Channel of Comms
Optimal Engagement Activities by SWIGGY
Macro Factors
There is no need to order online
User does not enjoy the meal while eating
Sub-Optimal Issue Resolution
Packaging not good
Items not Correct
Food Quality Not Good
User does not recall about Swiggy
Optimal Engagement Activities by Swiggy
Sub-optimal Engagement Activities by Swiggy
User does not pay for the meal
Final Price Shock
Low Discount Perception
High Delivery Charges Perception
High Packaging Charges
Desired Payment Option Issue
Order is cancelled
User has a bad delivery experience
SLA Breach
DE Behaviour
Assignment Time
High Preparation Time
In-correct Items Delivered
Sub-Optimal Packaging
Request Not Resolved
High Time taken to resolve the issue
Resolution not satisfactory
Not Updated about delivery status
User does not select a meal to order
Sub-Optimal Supply
No Supply at Desired Time
Restaurant of Choice Unavailable
Sub-Optimal Quality of Restaurants
Meal of choice Unavailable
Sub-Optimal Price Perception
Sub-optimal Price of Meal
Sub-Optimal Discount Availability
Sub-Optimal Delivery Promise
High Promised Delivery time
Sub-Optimal Product Exprience
Unable to find Restaurants
Unable to find meal
Technical Failures while browsing
Visuals nots appealing enough