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Rivalry Among Competitors
number, industry growth, high exit barriers,…
Rivalry Among Competitors
number, industry growth, high exit barriers, highly committed rivals, difficult to read competition
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Competitive Dimensions: price, product support, delivery time, brand images, support services
Factors: Industry growth rate, technology & innovation, government, complementary products & services
Changes in industry structure: shifting threat of new entry, changing supplier or buyer power, shifting threat of substitution, new bases of rivalry
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