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Ethics and Marketing (Ethical Conflicts in Marketing (5 approaches to…
Ethics and Marketing
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Ethical Frameworks
Key ethical frameworks, egism, utilitarianism, virtue, a consequential framework, a deontological framework, contracts based framework and care thics.
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Frameworks
Ethical Egoism - An act is ethically permissable for a person provided that it maximises that oersons self interest.
Hedonistic Egoism - This perspective views happiness or value as seeking pleasure and avoiding pain.
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