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PSYCH COMMUNICATION (Persuasive Communication (Feature of Persuasive…
PSYCH COMMUNICATION
Persuasive Communication
Petty and Cacioppo
Central and Peripheral
Central is the content of the message and Peripheral is other factors
Feature of Persuasive Communication
Nature of the communication
emotional appeal, simple. intent
source of the message
Experts, fast talkers
characteristics of the audience
Age, gender, initial attitudes
Cultural Differences
Kim and Colleagues
Individualistic
direct
collectivist
hint
pluralistic
combination of both direct and hint
Impact on Social Class on Language
Bernstein
Elaborative and Restrictive Code
Working Class = language deficiency
Labov
Black English Vernacular (BEV)
BEV os just as complex as standard English (
not a language deficit, just different
)
Language Development
Chomsky
Language Acquisition Device (LAD)
innate language
Bruner
LASS
nurture
combination of both LAD and LASS
Gender Differences
Tanen
Rapport Talk and Report Talk
Women Use Rapport Talk and Men use Report Talk