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H&M SUSTAINABLE CLOTHING INITIAL BRAINSTORMING (REQUIREMENTS (5-10…
H&M SUSTAINABLE CLOTHING INITIAL BRAINSTORMING
AUDIENCE
Young
VSCO
Advertise on twitter and instagram
Visit H&M to find audience
SUSTAINABILITY
Ethical
Enviroment
New life
Recycle
Global warming
REQUIREMENTS
5-10 photos
Website suitable
Research of target audience with summary
Analysis of print adverts and other inspirations for own images 4 minimum
Idea generation and development
Production log with bts photos
Printed and digital final outcomes
Final evaluation of photographs against summary of target audience and evaluation of progress and process
H&M SUSTAINABLE COLLECTION
Sustainable brand is called conscious
By 2020 all their cotton will be organic, recycled or sourced through the Better Cotton Initiative (BCI), which aims to improve global cotton production
Oganic - no GMOs
Recycled - from scrap fabric
BETTER COTTON INITIATIVE - non-profit organisation that trains cotton farmers to use water efficiently, care for natural habitats, reduce the use of harmful chemicals and respect the rights of workers
Refer to the how to guide in campaign 61 articles