Please enable JavaScript.
Coggle requires JavaScript to display documents.
Ciencuadras.com (Segment (Renter, Owner, Property sector), Micro Analysis…
Ciencuadras.com
Segment
Renter
Owner
Property sector
Micro Analysis
Aliance and Supliers
Ciencuadras
Seguros Comerciales Bolivar
Davivienda
Asistencia Bolivar
"Aescala"
"Implementar"
El Libertador
Competition
Metro Cuadrado
Finca Raiz
Properaty
OLX
Macro Analysis
Factors
Social
Technology
Economics
Legals
Politics
Enviroments
Property Sector
Internal Analysis
Grupo Bolivar
Seguros Comerciales Bolivar
Ciencuadras.com
Line of business
Marketing Mix
Product
Contact Center
Portal Web
Helper in the house
Enlistment / Alistamiento
Enlistment moments
During (Renter service)
After (Owner service)
Before (Owner service)
Life Ciclye
Introduction
Competition
Gou / Asiste
Sura / "Mis aliados"
Marketing Objectives
To improve by 10% the experience of the client of the real estate sector in Bogotá Vs. the previous year in the use of the enlistment service when acquiring the collective policy of Bolívar Commercial Insurance.
Increase by 6% the sale of the service ready for the first quarter of the year 2020 compared to the same period of the previous year.
Position the service of enlistment within the first places in the portfolio of Hundreds for the first trimester of the year 2020
To obtain for the first semester of 2020 an acknowledgement of the service enlistment in front of the other products and services that compose the portfolio of Hundreds.
Increase the use of the promotion channels as are the web portal and the commercial team by 40% for the first quarter of the year 2020 Vs. the same period of the previous year.
Price
Theri price varies depending on the type of quote made to the customer
Place
Coverage in major cities in the country
Promotion
Portal Web and RRSS
Target
Renter
Owner
Property
Portal Web
El Libertador
Asistencia Bolivar