Ideation and Development of Coppel´s Business Model (Proposal of Business…
Ideation and Development of Coppel´s Business Model
Virtual reality within the app and within the store
(sizes of clothing)
Discount for you and your friend by sharing the website or app and making your second and first purchase respectively
Newsletter with a first-purchase discount for attracting customers
Having a rewards program within their online store by making a profile
Payment Options (weekly, monthly, quarterly)
Strategically Stores´ Location
Affordable Prices for Customers
Marketing (Influencers and Artists)
New Entrants within the market with better prices
(Amazon, eBay, Mercado Libre, among others)
Bargaining Power of Buyers and Customers
(Finding and buying the same product for less with the competitors)
Competitors (Famsa, Suburbia, Elektra, among others)
Having too many products/stock that are not sold as wanted because of people´s demand
Lack of having the newest stuff in the market at their physical and online stores
Lot´s of payment options but very high-interest rates that most of the people can afford because their customer segment is divided into low-medium social classes
Proposal of Business Model
We are proposing a new business model that upgrades the performance of Coppel´s website and that also call the attention of millennials and new generations.
Upgrading the webpage for the new generation will also take into account new features for people of all ages are attracted. Giving them a first discount by making their profile or subscribing to their newsletter, or by sharing the website or app with their friends is a new megatrend that retailers are now using for competitiveness within the market.
Since new generations prefer to buy stuff by e-commerce we are proposing a rewards program within the app and the webpage.
Coppel rewards are not only about obtaining offers often you purchase something, but no is also of creating an identity within the enterprise and identifying yourself with the products Coppel offer you to buy. We are planning to make some levels of loyalty which means that each level will give the customer a plus for buying things via online, like extra discounts, free delivery, gifts, among others.
This means we are attracting new generations attention and also allowing them to interact within Coppel´s app and webpage.
Aldo Sebastián Cervantes Jasso A01730490
Marco Antonio Rocha Cancino A01329868
Karen lizbeth Rodríguez Martínez A01730220
Salvador Méndez Tlalpa A01329868