Please enable JavaScript.
Coggle requires JavaScript to display documents.
THE PURCHASE AS A VARIABLE DETERMINED BY THE TYPE OF CONSUMER ACCORDING …
THE PURCHASE AS A VARIABLE DETERMINED BY THE TYPE OF CONSUMER ACCORDING TO PERSONALITY :star:
BALANCED OPTIMIST
:red_flag: 5% of global consumers
:red_flag: 51% female
:check:
INFLUENCE BY:
TRADITIONAL COMMERCIALIZATION CHANNELS
TV
ADVERTISING IN THE SHOP
LOW PRICES
VALUE IN BRAND PRODUCTS
IMPORTANCE TO YOUR PERSONAL HAPPINESS
PURCHASE IN WAREHOUSE
CAUTIUS PLANNER
4% of global consumers :red_flag:
51% female :red_flag:
:check:
INFLUENCE BY:
TRADITIONAL MARKETING
TV COMMERCIALS
ADVERTISING IN THE SHOP
PAY MORE FOR WORTHWHILE PRODUCTS
THEY'RE DECIDED
IMPORTANCE OF SAVINGS
RELATION PRICE-QUALITY
INSPIRED ADVENTURER
:red_flag: 8% of global consumers
:red_flag: 53% female
:check:
INFLUENCE BY:
TRADITIONAL MARKETING
LOYALTY REWARDS
ADVERTISING IN THE SHOP
TV
KNOWN AND HIGH QUALITY PRODUCTS
NEW PRODUCTS AND BRANDS
CAUTIOUS TO SPEND MONEY
DIGITAL ENTHUSIAST
:red_flag: 6% of global consumers
:red_flag: 54% female
:check:
INFLUENCE BY:
VIRTUAL EXPERIENCE
ADVERTISING IN THE SHOP
SOCIAL NETWORKS
TECNOLOGY
COMPETITIVE PRICES
QUALITY AND SUSTAINABLE PRODUCTS
EMPOWERED ACTIVIST
:red_flag: 9% of global consumers
:red_flag: 51% male
:check:
INFLUENCE BY:
MARKETING CHANNELS
TV
LOYALTY PROGRAMS
ECOLOGICAL CLAIMS
HIGH QUALITY PRODUCTS
PERSONAL WELFARE
UNDAUNTED STRIVER
:red_flag: 10% of global consumers
:red_flag: 56% male
:check:
INFLUENCE BY:
ALL MARKETING CHANNELS
CHANGING TRENDS
INTEREST FOR DIGITAL MEANS
PREFER TO SPEND THAN SAVE MONEY
UPDATE WITH TRENDS AND STYLES
EXPERIENCE WITH BRANDS
ONLINE RESEARCH
MINIMALIST SEEKER
12% of global consumers :red_flag:
55% female :red_flag:
:check:
INFLUENCE BY:
INDEPENDENT REVISIONS
RECOMMENDATIONS
PRODUCT QUALITY
BETTER FIX THAN BUY
ESSENTIAL PRODUCTS
SECURE TRADITIONALIST
12% of global consumers :red_flag:
52% male :red_flag:
:check:
INFLUENCE BY:
COMMERCIALIZATION
COMMON PURCHASES
NO TRENDS FOLLOW
SAVE MONEY
SHOPPING EXPERIENCE
LOW PRICES
THE CHEAPEST
IMPULSIVE SPENDER
15% of global consumers :red_flag:
51% male :red_flag:
:check:
INFLUENCE BY:
BRANDS
COMPANIES
FRIENDS
SALE
BARGAINS
LOW PRICES
CONSERVATIVE HOMEBODY
13% of global consumers :red_flag:
51% male :red_flag:
:check:
INFLUENCE BY:
TRADITIONAL
MARKETING
CHANNELS
IN-STORE
EXPERIENCE
SAVE MONEY
THE FAMILY IS THE IMPORTANT
EXPLORE NEW PRODUCTS
