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INTERVIEW WITH ANDREW SMITH MATHLETICS (VIABILITY (What can you tell me…
INTERVIEW WITH ANDREW SMITH
MATHLETICS
DESIRABILITY
What can you tell me about the appetites for learning by doing amongst teachers, students and leadership in the Education Market?
teachers pay for good quality content
teachers craving help with HOW TO TEACH
Step by Step support for Teachers
kids - what am I going to learn today?
play and creativity in schools - its all one way traffic from teachers
SCHOOLS TRUSTED US
we worked hard looking after teachers AND it was high quality resource
CEO - teacher development and professional learning
collaboration between teachers
FEASIBILITY
What can you tell me about the efficacy of learning through play?
create real race btwn kids playing against each other
kids going nuts over this, which became the live engine
gamified SPELLIFY - baby sister of mathleticsm never took off
READING X - became a distributor
intersection of
ACADEMICS & SPORT
community - kids could connect LIVE
recognition of the
COMMUNITY
- kids doing most maths
BUILT A COMMUNITY OF LEARNERS
making maths FUN
SPORT, CURRICULUM, COMMUNITY
What can you tell me about the R&D side of working in Ed Tech?
progress through with increasing levels of difficulty with support mechanism
nudged and rewarded and connected them about their progress , left bto be done, where they went next, they had choices
all set and forget - reporting done for the teachers
mathletics core product
VIABILITY
What can you tell me about the revenue model?
12 month per student license RRP $30/student, sponsorship model for government schools (channel 9 was an investor) $12-$20 sliding scale with 3 yr license
Private model $99 for indiv students parents could purchase
parents became advocates for the school
started as open market and shifted to B to B
retention was 95%
What can you tell me about the start up capital required to get things off the ground?
$150K start up from Pascal Press funded developers
from that point on all revenue generating through sales Rev 60M with valuation at 300M
What can you tell me about the sales process?
initial contact was with a teacher (K-12 resource) main hitting zom 2-6
coordinators of math, curriculum, teachers, principals
way in was a launch lesson - we teach a lesson for you and watch from back - see demonstration with the resource - then a trial period for 2 weeks then make decision to purchase
engage with students to get makeup of class prior to lesson
demo on smart board - kid vs kid LIVE and curriculum component
live score board - part of the resource - competition
demonstrating ENGAGEMENT AND ENJOYMENT
IMMEDIATE FEEDBACK AT END OF DEMO
high conversion rate - only reason not buy was already had something, different math methods or money
presentation to staff, inlcluding the principal
QUALITY OF EXPERIENCE GENERATED MEASURABLE RESULTS
would you mind getting the principal in to watch the demo
NEEDS TO BE SIMPLE & PROCESS DRIVEN
PURPOSE
What problems do you see needing to be solved in the education?
ongoing problem student engagement and relatedness
students in the world needing something different than what's being taught
system beats out genuine curiousty out of young people through systemisation and demands placed on teachers
not fault of teacners
unless students have immediate success, resilience is knocked
reward, engage students they can become masters of their own learning
kids create own pathway
biggest problem for teachers and leaders -
engagement
made it easy for teachers to put kids on computer and let it do it's thing TEACHERS BECAME LAZY
success and fun
weren't helping teachers be good teachers - tech should put teachers in the centre of the room
RELEVANT LEARNING
vs EXAM PREP