Please enable JavaScript.
Coggle requires JavaScript to display documents.
Data Collection: “Harvesting” Personalities Online (Cambridge Analytica…
Data Collection: “Harvesting” Personalities Online
Cambridge Analytica
Tailoring the political candidates' campaign
Behavioral science insight
Categorization of the voters
Demographics based
Issues of concerned demography
Online questionnaire development
Assessment of 190 million registered voters
#
Harvesting of the information
Extrapolation has been used from the end of Cambridge Analytica
Statistical profile of the public
Personality trait determination
#
Questionnaire circulation through Ads
Utilitarian ethics
#
#
Ethical decision making
Insufficient disclosure from the end of Cambridge Analytics
#
ICT Professionalism is not maintained
#
A course of action should be taken by considering the most positive outcome
Aiding the politicians