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Social comparison theory (9 Fundamentals of Social Comparison Theory…

- - - - This goal of social interaction could lead to ignore or distort the essential information from the social convesation to keep the positive image
        
        People, whose goal of social comparison is self-enhancement, tend to make upward or downward comparison (to somebody better or worse off than them)
        
        Avoid comparison at all or find negative qualities of someone better off
        
        To improve their self-esteem
      - People with this purpose of social comparison tend to avoid comparing period or only certain types of it to see themselves more positively
        
        Specifically, when individuals see the gulf between their level of certain ability and the target's, they avoid making comparisons at all
      - Main target of comparison may not share similarities with the individual
        
        In fact, if a similarity between the individual and the target is considered as a threat, due to the target's outperfoming in the area, the individual could downplay the similarity to the target
  - - - They use the target as a somekind of benchmark of how well they perform in the area of comparison to improve them in this area