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Mission, Vision and Values (Envision (Industry (Markets (STEEPLE effects…
Mission, Vision and Values
Envision
Industry
Markets
STEEPLE effects
Changing trends
New entrants
predictions
Context
STEEPLE
Future position
Fits?
Context?
Environment?
Time horizon
Span of vision
3 years
30 years?
Long term goal
Mission
Definition
Driver
Make Vision Happen
Duty
Purpose
Reason for being
Formula
What is our business?
Customers
More effective
Less risky
More adaptable
Satisfy
what needs?
What groups
How do we?
Org capabilities
Products?
Greater good?
what would be lost if we didn't exist?
How do we make a difference?
Why do we do what we do?
Direction
Milestones
Actions
towards Vision
Values
Enduring beliefs
Culture
desired outcomes
drive motivational goals
or hinder
Influence Behaviours
good or bad
Goals
Measurable future states
Quantifiable targets
Objectives
:<3:
SMART
Focused on crucial issues
Challenging but realistic
:check:
Performance!
Short term V long term