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THE SIX SUCCESSORS OF THE "LIFT SPEECH" (THE SPEECH OF A WORD…

- - - - In his 2012 reelection campaign, President Barack Obama based his entire strategy on one word: "Go ahead." Its use throws an important lesson for your own speech.
- - - - In 1980, Ronald Reagan was a candidate for the presidency of the United States, a country that at that time was experiencing the consequences of an ominous economic policy. In his speech to the voters he could have made a declarative exhibition: "Your economic situation has deteriorated during the last four years." And I could have supported that claim with a large amount of data from the spiral of national inflation and high unemployment. But instead, he decided to ask a question: "Are you better now than four years ago?"
- - - - In 2011, three professors from Carnegie Mellon University conducted a series of studies to analyze the reason why some issues are more effective than others. In one experiment, they used the "think-out method", in which participants worked through the inbox of their mail and recounted their decisions about what they read, responded, forwarded or deleted. The researchers found that participants based their decisions on two factors: usefulness and curiosity. People predictably "read emails that directly affected their work." This is no surprise. But they were also likely to "open messages when there was a moderate level of uncertainty about the content, that is, they were" curious "about the content of the messages.
- - - - Success has many parents: the insight of Steve Jobs, who invested very soon in the company; the distribution and marketing capacity of the Walt Disney Company, which reached a development agreement with the study at an early stage and acquired it in 2006; the meticulous attention to detail for which Pixar's team of technical and artistic talents is famous. But an additional reason could be the stories themselves.
        
        Where he understands six sequential phrases
        
        FOR EXAMPLE
        
        Once upon a time
        
        Everyday
        
        One day
        
        For this reason
        
        Because of it
        
        Until finally
        
        Once upon a time there was a widowed fish named Marlin who was extremely protective of his only son, Nemo. Every day, Marlin warned Nemo about the dangers of the ocean and begged him not to leave. One day, in a rapture of disobedience, Nemo ignores his father's advice and nothing in open water. For this reason, he is captured by a diver and ends up in the fishbowl of a Sydney dentist. Because of this, Marlin begins a journey to recover Nemo, getting on his way the help of other sea creatures. Until finally Marlin and Nemo get together and learn that love depends on trust.
- - - - This is the explanation that Haribo, the German candy company best known for its "gummy bears", uses rhymed discourse in all the countries in which it operates and in each other's language. Haribo acts with a knowledge that you can also use in your work and in your life. If you are testifying before your town hall, summarizing your main argument with a rhyme offers the members of the session a way to talk about their proposal when they deliberate. If you are the first in a series of independent professionals invited to make a presentation to a potential large client, including a rhyme can improve the processing fluency of your listeners, which will set your message in their mind when compared to your competitors. Remember: the arguments that rhyme are more sublime.
        
        Where Haribo used
        
        For example, his chorus in English is: "Kids and grown-ups love it so - the happy world of Haribo."
        
        In French it is: "Haribo, c’est beau la vie - pour les grands et les petits".
        
        In Spanish it is: «Haribo, sweet flavors, for children and adults».
- - - - FOR EXAMPLE
        
        One of the pioneers of this format is Stowe Boyd, a programmer, designer and investor. In 2008, Boyd was heading to a conference to meet with some start-up companies. To avoid being buried under an avalanche of anxious entrepreneurs, he demanded that anyone who wanted to make an appointment send his argument through Twitter. This approach, in the opinion of a commentator, is "quick, painless and to the point. Avoid public relations talk and force companies to summarize their activity in 140 characters or less ».