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Cancellation Policy Change (Lower Cancellation loss to restaurant.,…
Cancellation Policy Change
Lower Cancellation loss
to restaurant.
Reductions in Cancellations
Cart dropoff increases when told new policy
Cx
Seamless Delivery
Experience
Food Experience
DE
Behavior
Transperancy
Effort
Support
Experience
App
Experience
Search
Expereince
Rx
Business Profit &
Growth Overall
Low Cancellation
Loss
More Orders (New)
More Loyal
Customers Repeat
Ease of App
Demand
Planning
Dx
Consumer Behavior
(Rude/Difficult)
Sourcing &
Onboarding
App Usage
Ease
More difficult to
complete Delivery
Increase in
wait hours
Payout per
Effort
Revenue
OPD from
existing base
New Markets
New Users
Same market
Cost