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0.1% GERM (Ideal consumer (Make - 24 - Shawn - half asian, Works as a mid…
0.1% GERM
Ideal consumer
Make - 24 - Shawn - half asian
Works as a mid level DJ
has a girlfriend that he lives with in Santa Cruz
Cares about his look - attractive - into fitness
Makes 60k a year but he splurges on his appearance
Shoes - nike collaborations
Clothing - Vintage NBA tees,
Slogans
Push down & twist
0.1% Germs
Audience
16-30
Fashionable
Creative
Image themes
Taking something unwanted and making it highly desirable
Chemically changing an initial thought
recreating a preconceived idea
Values
Circular sustainability and repurposing unwanted clothing
Changing old clothing to make people more comfortable wearing it as a fashion statement
Brand identity
Insta stories
buy sewing maching
create bags
video / photograph bags
Document tie dye process
tutorial type set up
sustainability story videos
Live running story of all products for sale
Photography
find inspiration account
test different locations
use live models
give clothing to influential friends
Take pictures before and after
Graphics
Logo
Instagram aesthetic
edit photos
create graphics
photoshop concepts
Tag for inside
"stamp" for outside
Find inspiration pages
In / outside the industry
Instagram
Brand
identity