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marketing (product (successful product (design- performance, reliability,…
marketing
product
this applies to the product's design and quality. how does the product compare with its competitors' products? what is the packaging like?
types of products
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producer goods
goods that are produced for other businesses to use. they are bought to help with the production process.
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successful product
design- performance, reliability, quality should all be consistent with the product's brand image.
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the first business to produce the new product or introduce new changes to the original product before its competitors.
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product development
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- select the best ideas for further research
- decide if the company will be able to sell enough for the product to be a success
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- launch the product in one part of the country to test the market
- go to the full launch of the product to the whole market