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Strategic Communication Research (Sampling (Quota Sampling, Snowball…
Strategic Communication Research
What first comes to mind
Associated with Public Relations
Helpful with finding out more information about a topic and utilizing this information effectively
Types of Research
Quantitative
Survey
Qualitative
Who uses it?
Public Relations Professionals and Advertising firms
Big Data and Analytics
Velocity: The speed the data is received
Variety: Audio, text, video
Volume: Amount of data
Ethics of Research
Debriefing
Informed Consent
Pretest/Posttest
Sampling
Quota Sampling
Snowball Sampling
Convenience Sampling
Purposive Sampling
Probability Samples
Stratified Random Sample
Systematic Random Sample
Cluster Sample
Simple Random Sample
Data Analysis
Chi-Square
ANOVA
T-test
Correlation