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SUPPLY CHAIN (CONCEPT (Stationary functions (Production, Finshed goods…
SUPPLY CHAIN
CONCEPT
The flow of products, interspersed
at various points by
periods when the material
or product is stationary.
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Types of transports
(primary, local delivery, etc)
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MKT CHANNELS
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Demographic: Categories according
age, gender, income, employment, etc.
Psychographic: Interests, activities, opinion or lifestyles.
Behaviouristic: This relates
to how consumers behave, in terms of, for ex.
how frequently they buy certain products
and their loyalty to particular brands.
Firmographic: This form is by such factors
as turnover, # empoyees and industry sector.
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