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Observational and Survey research (Survey research (Varies of survey…
Observational and Survey research
Observational Research
VARIES
Structure of setting behaviors
Research's involvement
Naturalistic observation
unobtrusive
Number of different behavior
Participant observation
Challenges facing
Absence of control
Observer bias
Ethics
Participant reactivity
Survey research
Probability Sampling
simple random sampling vs convenience samping
stratified random sampling vs quota sampling
cluster random sampling
Varies of survey method
interview
phone surveys
electronic surveys
written surveys
Creating effective survey
types of statement
closed vs open-ended Q
Likert scales
Assessing memory
adding demographic information
A key problem: survey wording
double-barreled Q
ambuguity
leading Q