Mind Map: Practicum 3 Project 1) Title: Colina del Viento (4) Step of…
Mind Map: Practicum 3 Project
1) Title: Colina del Viento
Increase the online presence of Colina del Viento
Generate a more professional and modern look for the foundation
Spread awareness of their mission and vocation.
Lead potential donors towards the foundation.
3) Realms of Investigation
Talking with the staff at Colina del Viento.
Analyzing the direct competition
Studying social media of popular foundations (like teleton)
4) Step of Design Process
Conceptualizing, and researching the practice of equine therapy
Making the first drafts for the corporate identity, including logos, ads and social media pictures.
Start to apply the new identity of colina del viento in promotional material such as videos and printed ads.
Make the final changes for the project
based on client reception
Present the finished project.
5) Sustainable Solutions
In order to increase the relevancy and development of Colina del Viento we need to redesign their presentation and online presence, something that we hope to accomplish with our design process, in which we intend to create more attractive logos, social media content and promotional videos.
6a) Ubication Concept locally
Colina del Viento is not the only equine therapy foundation in Mexico, and it has to go trough the same certification processes from the government as other foundations, resulting in a very similar way of functioning when compared to its competition thus its important for our project to try to show it's unique elements that set it apart from the rest.
6b) Ubication worldwide
Equine Therapy is done all around the world, in the case of Mexico the way this practice is realized was mostly based on how its done it other parts of America like the United States.
7) Multidisciplinary Perspective
Our project has multiple members who have certain specialties within multimedia design such as illustration, animation, programming and web design.
8) Interdisciplinary Perspective
The development of the project requires an interdisciplinary methodology, with each of our specialties being united to resolve the necessities of colina del viento, for example in order to create a animated advertisement we combine our best skills in order to develop the video with efficiency and quality.
9) Transdisciplinary Perspective
In order to do our investigation and define our style we needed to talk with the staff from colina del viento and some of the parents of the patients so we could learn about how equine therapy works and the important details to highlight in our designs.
10) Responsibility and Social Impact
In order to be socially responsable with this project we need to make sure to succeed in spread awareness of equine therapy, what it is, how its done and the benefits it brings for kids suffering of mental disorders.
We hope our project has the impact to lead into Colina del Viento growing and developing in faster pace in order to help more people in their community, and raise the standards of profesional presentation in other foundations.
Work together with Colina del Viento, an equine therapy foundation in order to redesign their corporate identity, and overall presentation in online media.