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DK company circular economy (Methodology (contextual interview (interview…

- - - - The only way the industry can address the climate catastrophe is to slow the growth.
      - Reuse, repair, recycle
      - cut overproduction
      - The solution should be that businesses need to forecast better and produce fewer items, with a higher certainty of them being sold.
      - less than 1% of used clothing is turned up to new clothing
        
        https://www.youtube.com/watch?v=3iKHr-JnWYA
      - 87% of clothes end to landfill or inceneration
      - only sustainable isn't enough
      - not linear but circular
    - - Cotton is the largest input by weight, and cultivation is associated with 11% of total impacts.
      - over 80% of Danish apparel was imported as finished product in 2000.
      - Water scarcity is particularly important when considering cotton production, which has the most significant water footprint.
      - GHG emissions were the most significant impact for all fibres except cotton, for which the greatest impact was water consumption.
    - - BCI
        
        WWF partnership
        
        reduction of water consumption
      - CottonConnect
        
        reduction of water consumption
        
        improvement of production
        
        improvement of environmental situation
        
        improvement in social change
        
        Women play key roles as workers in cotton farming, undertaking up to 70% of cotton planting and 90% of hand picking, yet their role is often unrecognised. Women generally report having little or no training in agricultural best practice. In fact, CottonConnect’s research found that without specific outreach efforts, just four percent of women join any form of training programme that can assist them in their roles as farmers and champions within their communities. [Source: Planting the Seed: A Journey to Gender Equality in the Cotton Industry.]
        
        http://cottonconnect.org/driving-change-from-field-to-fashion-at-the-2019-global-cotton-sustainability-conference/
  - - - peter
        
        workin at DKC rented warehouse in Brande
        
        pretty often pieces are lost in logistics
        
        boxes are reused for packaging
      - Charlotte K.
        
        previous intern at Fransa
        
        Not ambitious at all
        
        Design process is not efficient to circular economy (find material after the design or base the design on given samples)
        
        Customers dont know about sustainability
        
        Lack of knowledge about circular economy, sustainability and new material knowledge
        
        Change of way of thinking about materials ( be open to risk new collection based on new materials)
        
        Brands collaborate with each othera
        
        Not willing to share transparency
        
        Not sustainable in company’s office ( sale samples pr paper waste, designers copy clothes)
        
        6 seasonal releases
        
        Boss decides what he would like to see in next collection
        
        A scandinavian copy-paste design-wise
        
        Chemical restriction (general guidelines)
        
        They know they will need to change
        
        Dk wanna follow bestsellers’ lead (biggest competitor)-0
        
        Company’s sells dkcompany
        
        Not fully inspired on trends, that will be older
        
        Go cross-branding in the design (multi purpose design)
        
        Board management is Not so open to take the risk to change
        
        Partnerships with other green brands!
      - bence
        
        major production: denim
        
        no in hungary our customer doesnt really care about sustainability
        
        their strenght is price
        
        so they do the basic sustainability steps that the danish government requires
        
        official resellers man brands in Hungary
- - - - Because whichever way you look at it, the fashion industry is a polluting industry, and we want to do our bit to make our supply and distribution chains less polluting.
      - We have set goals to use more sustainable materials (please see the “sustainable materials” section) and to bring down our emission of CO2,
      - our consumption of water and our use of packaging.
    - - Because we know that we work in an industry where there are challenges when it comes to the production of the goods we sell.
      - We work hard to ensure that our production is responsible, and we want to communicate clearly to our customers what we do to have a responsible production chain
      - so that they can make an enlightened choice when they shop for clothes.(please see the "audits at the factories" section)
      - Furthermore, we want to contribute to communicating the responsibility we all have as consumers when it comes to our environmental footprint,
      - and how we can reduce this by e.g. making sure our clothes last longer.
- - - - citrus
      - pineapple
      - coffee
        
        Coffee ground textile
        
        https://sprudge.com/can-you-wear-the-coffee-you-drink-125116.html
      - milk
        
        casein derivated yarn
    - - https://www.trustedclothes.com/blog/2016/07/22/little-bees-big-impact/
      - http://www.tortoiseandladygrey.com/2015/06/15/repurpose-tutorial-beeswax-cotton-food-wraps/
  - - - reduce consumption of water for cotton
      - improvement in production (less discard)
      - re-use of materials
      - choice of less materials
  - - - recycled production
        
        tshirt made of mixed textiles
      - production discard
        
        beewax cotton wraps
    - - bees endangerement
        
        Worker Bees and organic cotton
  - - - recycling toolbox
      - circular economy toolbox
      - garment collection toolbox
- - - - https://www.ellenmacarthurfoundation.org/circular-economy/what-is-the-circular-economy
    - - Scharmer and Kaufer show us how systems thinking and an increase in consciousness and awareness can shift us from a place of disruptive change that we’re in now toward a new way of operating our economies, organizations and households
      - They use the metaphor ‘total football’ to show how highly-successful athletic teams teach players to think as a whole team and take small, individual actions that collectively result in the team accomplishing its strategy. When the system can see itself, its actions are much more effective and respond more quickly to what wants to emerge. They give examples in other areas such as healthcare, where including the patient and the entire operating team in a check-in increases awareness and reduces errors; it allows the whole system to see itself and take collective action.
    - - after products have reached the end of their useful life, they become either "biological nutrients" or "technical nutrients". Biological nutrients are materials that can re-enter the environment. Technical nutrients are materials that remain within closed-loop industrial cycles
- - - - resell
      - re-usage
      - repairing
  - - - “You need a clear vision and direction to know what to focus
        on and to make sure the company knows where to go. Since
        the start we have decided not to have a separate sustainability
        department, but instead make sure sustainability is integrated as
        a part of everyone’s work and processes. By doing so sustainability
        becomes a natural part of the core business and decisions.”
      - gettin the top management on board
      - For circular design strategies to be successful, strong communication channels between relevant departments is essential. It is important to empower and inspire the teams
        as well as to increase knowledge sharing across internal departments. Externally, establishing a close relationship with suppliers is of high relevance. It can be challenging
        for them to meet sustainability and circularity requirements if they do not possess the necessary knowledge.
    - - design for durabiity
      - DESIGN FOR REPAIRABILIty
      - DESIGN FOR DISASSEMBLY
      - DESIGN FOR FIBRE RECYCLING
      - DESIGN FOR Biodegradability
    - - Consumers must be
        clearly informed about
        the positive impact of
        circular design and how
        to take care of their
        garments
        • Transparency is
        essential to selling an
        authentic story
        • Marketing can be used
        to inform and engage
        your customers in your
        design practices
  - - - • Designs that are not made to be repaired
        • Sourcing fabrics that are not fit for circularity or fabrics with
        mixed fibres that are not recyclable
        • Designs that are difficult to disassemble and recycle
        • Lack of traceability of materials
    - - fast fashion's old approach has to change
    - - logistics
      - R&D
      - Training on new tech
    - - whole company
      - designers
    - - try to nudge the old ones with the importance of circular added value
      - attract newer ones
      - higher costs = higher value