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Marketing Management (Ch1: Demands Type & structure (1.Negative Demand…

- - - - Face-to-face situations / unstructured interview/specific questions
    - - To gain insights into consumer's values, motives, attitudes or needs that are difficult to express or identify
    - - An individual is asked to respond with the first thing that comes to mind
    - - Small number of people with similar backgrounds and/or interests and brought together to discuss a particular product, idea or issue
  - - - Services cant be seen, tasted, felt, heard or smelled b before purchase "without adequate information"
    - - Services can't be separated from their providers "Haircut"
    - - Services can't be stored for late sale or use
        "Bachelor every empty seat is lost"
    - - Quality of services depends on who provides them and when/where/how
  - - - Population/Age/Education
    - - Unemployment/ labor market
    - - Connectivity and cloud computing
    - - Globalization of Markets and forces
    - - UN/ Governments policy
- - - - Owner lacks technical & standardization
    - - Professionally managed / Corporate backed hypermarkets and retail chains