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Blue Ocean Strategy (Create and capture new demand (Economic barriers to…
Blue Ocean Strategy
Create and capture new demand
Economic barriers to imitation
Cognitive barriers to imitation
Generate economies of scalescale
Create uncontested market space
Redefine the problem
Reconstruct elements drawn from alternatives
Make the competition irrelevant
Never use competition as a benchmark
Create a leap in value for buyers & the company
Break the value-cost trade-off
Cost structure
Eliminating & reducing factors
Value proposition
Lifting buyer value
Align activities to differentiation AND to low cost
Simultaneity
Complementary
RED OCEAN
:
Compete in existing marketplace
RED OCEAN:
Beat the competition
RED OCEAN:
Exploit existing demand
RED OCEAN:
Make the value/cost trade-off
RED OCEAN:
Align activities with the strategic choice