Please enable JavaScript.
Coggle requires JavaScript to display documents.
Business Study Checklist (Chapter 8 (Be able to explain strategies…
Business Study Checklist
Chapter 8
-
Be able to explain the types of market business can target, these don't include only consumer markets
Be able to identify key stakeholders in a business, their effect on the business and customer power interest
Be able to interpret relationships, patterns and trends in the business markets to draw conclusions on consumer perceptions. Furthermore, create marketing strategies based on this information
Be able to evaluate marketing strategies used by businesses to make decisions or recommendations using criteria
-
Chapter 9
Be able to describe the competitive environment faced by a business during stages of the life cycle - more specifically the growth stage
-
-
Be able to make decisions on whether the marketing strategies are effective, and makes recommendations
Be able to draft a SWOT Analysis, Positioning map and a USP analysis
Be able to communicate market entry strategies using data from tools such as swot, positioning maps and USP analysis.
Chapter 10
Be able to describe operating environment factors influencing market entry and growth, including stakeholders
Be able to explain operational processes and systems relating to facilities, inventory, supply chains, logistics, capacity utilisation, customer service and quality
Be able to explain production scheduling, including the role of Gantt charts
Be able to select data and information relating to the external environment for market entry into a particular industry using P.E.S.T.L.E
Be able to interpret relationships, patterns and trends to draw conclusions about market entry
Be able to evaluate operational strategies used by businesses in the growth stage to make decisions and recommendations using criteria