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Sparktoro interview with Digital Marketing Podcast (what is Sparktoro? (in…
Sparktoro interview with Digital Marketing Podcast
Introductions Rand Fishkin and Casey Henry
Casey- Growth at Hubspot- Wistia Moz and Ookla Speedtest
Moz / Inbound.org
what is Sparktoro?
in what ways will it be different to other tools out there?
(Note: best you guide me on this one- Obviously you need to keep your powder dry on this till its out but aim is to get the audience salivating at the thought of al the delicious things it could do...if we can)
mission is to make it easier to discover the websites, blogs, podcasts, social accounts, and publications that reach your audience.
Help people do better marketing by making the publications, people, and sources that influence any audience more transparent
How close to launch is the "search engine for sources of influence"?
What do you both think are the biggest challenges facing marketers in the current digital landscape ?
Would like to discus your recent blog post Rand about passing a milestone in Google’s evolution from search engine to walled-garden
"In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks." Comment - They kept that a lot quieter than he mobile first milestone a few years back!
Less than Half of Google Searches Now Result in a Click
and I naively believed a search engines job was to get people off of their website! (Im sure I remember someone from google using minimum time on site as a performance metric in a presentation years ago.)
Want to plug this post and the one before it- Eveyrone listening needs to read it!
The Question:
What is the approx percentage split of where search uers go and how did you calculate this with Google being so tight lipped!?
So what does this mean for marketers IYO? Anything to be done?
Spark scores seem to focus on actual engagement. Is Social Still Social? Is anyone doing this well at Scale in your opinion?
can we explore and define some of the nonsense engagement and reach metrics you have unmasked /
Is it possible to define true engagement and reach using online metrics?
Follower count! ( my all time personal marketing myth!)
IE- Raw social metrics? - which IYO are the worst?
You've started building this brand in quite a different way to how tech startups go about doing this.
tell us about the name and how you came up with it
We've all heard about investors chasing unicorns. Tell us about the Zebra model and how you are using it as a blueprint for spark torro
Casey - I hear you really care about speed when you are designing. How will what you are building help save time and speed Marketers towards their goals.
Is there anything our audience can do to help you build what you're building?
(Might not be relevant but I had a hunch that if users use some of the free tools it might help you in developing your work)
How do you even start building a tool that tells marketers what they don't yet know?
Rand -is the next product going to be 10X better than anything else out there? ( you nailed this with the current free tools in my opinion BTW!)
https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
Casey Quote" Marketing without effective/efficient engineering is like a car without wheels."
Casey- What is Rand like to work with? Is every day an 8 hour whiteboard friday?
(Casey I loved the Tweet mentioning Reese's question to you on Uncle Rand. So if you re up for it I'd love to explore that with this question but your shout :-)
How did you two first meet~?
You have released some cool free tools Fake followers Audit, Trending and Spark Score. Im keen to plug these as they are super useful but if there is anything else you want to add here- feel free to pop some questions in here :-)
If people want to find out more about Sparktoro and the work you do where should they go / what should they do?
(We can link to any videos / presentations / or resources you like in the show notes but its always good to point and shout out a few if you have them )
https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/
definitely need to plug
https://sparktoro.com/resources
!