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DOM B2B Campagin (WeChat (WeChat Public: Launch in W3, WeChat post: with…
DOM B2B Campagin
WeChat
WeChat Public: Launch in W3
WeChat post: with visual from W4/ no folding
Timeline: 23/09-27/09
WeChat Public back end: automatic reply
Gov group invitation
Gift: red pocket cash: 100 x2/ 50 x 3
CSGP WX Public monthly package. By 13/09 W2
Objective
DOM gov group: members ↑
Enquiry/ new contacts
Other KPIs: likes/ forward/ comments/ open rates
Timeline: 15/9-27/9
EDM: CSGP database
Targeting: wider & new comer
Endorsement
FT
PwC
Content
Messages: 2 options/ DOM USP
Conversion: to WeChat
CSGP marketing promoter
Timeline:
Messages
CBI Index
New real estate options
Housing revolution
PwC report
Collaterals
Infographic: CBI Index/ two options/ process
Video: steps/ housing/ landscape
Guide: CBI Index/ PwC report
Targeting
Immigration: conversion
Wider: education