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Rebelbyte (1st discovery session (want to go like others in mascot? or…
Rebelbyte
1st discovery session
look
feel
other words
competitors
want to go like others in mascot? or differentiate by wordmark with some extras?
mascott? = what characters you associate with?
what you like?
styles? modern? minimalistic? heritage?
Client's initial Characteristic
decorative shapes or elements?
REBEL
like the fire concept
"have personality"
strong
like mascot gaming logos
shields / crests shape
bold, strong typefaces
strong contrast
different lockups!
colours
vivid, saturated
mostly cold palletes
eventually Purple or Yellow w/Black
violet/purple - IS USED OFTEN
"modern digital colours"
"digital power"
my initial exploration
Existing brands
gaming logos (teams?)
placed on colour BG
working as a badge
separate lockups
name
mix of both
mascot
mostly in saturated colours
bold, strong typefaces
mostly customized
shades of 1 colour
sometimes 2 colours + white
majority of mascot logos
lot of
warriors
monsters
agressive characters
animals
game studios
wordmarks
3d
styled typefaces
lot of effects
gradients, colours mixes
REBEL associations
rebellion
revolt
uprising
mercenary
guild
US history
soldier fighting for southern states
american civil war
REBEL meaning
person rising oposition
armed resistance against goverment / leader
willing to change system using force
against rules and authority
person behaving different than other in society
refuse to obey
Independent Game Studio
Target audience
10-32 yrs
14-25 yrs
general audience
gamers
not only games - professional business
preferable Online-Games
RebelByte
Byte
Computer
Figures (0-9)
Binnary code
Hexadecimal (0-F)
Coding
Chip
Rebel
Fist
Weapons
Fire
Flame
Torch
Attack
Fight against the rulers
Crown upside down
Feel
Cool
understanding brands of TODAY
Agressive
REBEL
Confident
secured
Original
one of a kind
unique
but not to innovative
it's hard to introduce something too innovative
Look
Powerful
Visual Impact
Composition / not size
Rich and vivid
Fresh
Well done (interesting concept of the brand)
New brand - but know their place
Startup but modern, knowing it's position
Modern
knows trends
actual (understands the market)
Characteristic
Customer
Businesses
focus on money
wish to have their idea "manufactured"
idealists
Gamers
likes challenges
look for fun
like competition
Culture
Digital
Value
great experience
sense of feeling special
fulfilled
eager for more
Colours
Turquoise
communication
clarity of mind
idealistic
energy
widsom
serenity
creativity
loyalty
Red
energy
passion
action
ambition
determination