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ILLUSTRATION & TYPE AT2 Song Interpretation (Presentation…
ILLUSTRATION & TYPE
AT2
Song Interpretation
Brief Details
Due Date:
Week 13 (27th Oct)
Outline:
To create a piece of artwork that
successfully evokes the feeling of a particular
song while using illustration and hand lettering
techniques
Submissions:
EVD
Print out of final design
3 - 5 minute class presentation
Mock up of design on promotional material
Naming Convention:
TYPE_ILLUS_AT2_RosemaryHansen
EVD Requirements
Research of 5 illustrators
Evaluate their work & research
their techniques
Establishing song choice and
communication objectives
(discussed with teacher)
Evidence of experimentation
with different medias and
illustration techniques
Document the value of drawing
in this project and as a professional
designer
Evidence of experimentation
with hand lettering
5 concept drawings
Feedback
Evaluation of final design and
Description of safe work practices
used during the creation and design
of the final piece
Design Requirements
Hand illustrated type
Technical Specifications:
210mm x 210mm
CMYK colour
3mm bleed
Combination of hand and digital
illustration techniques
Applied to at least one piece of
promotional material (can be mockup
in photoshop)
Presentation Requirements
Rationale of song choice
Stages of hand rendered type
and experimental work
Compare traditional and digital drawing
techniques used and refer it back to
message of the poster
Stages of the design
Describe safe work practices used
Research of the concept and chosen images
Finished design
Discuss the value of drawing in this project
as a professional communication tool