Brand Experience
Visual Brand
Brand Voice
Trademark
Look and feel
Graphics standards
Photo styles
USP
Brand Research
Define client
Define stakeholders
Uniqueness
Demographics
Stakeholder Personas
Competitors
SWOT
Age
Demographic
Talks to audience in their location
Environmental
Signage
Retail/onsite graphics
Transit/Fleet
Income
Psychology
Semiotics
Culture
Geography
Tribe
Experience
Belief Systems
Profession
Age
Brand Audit
Opportunities
Business Models
Why are they in business
Gender
Mission Statement
Geography
International
National
Immediate
Regional
Local
Language
Common Experience
Colloquial
Tribal
Belief systems
Who
When
How often?
Do they care
If so, why?
If not, why not?
Gender
Why
Professional
Emotional
Personality/Tone
Authoritative
Funny
Witty
Passionate
Professional
Share Beliefs
Race
Ethnicity
Tribes/Micro Cultures
Define opportunities
Client
Users
How
When
Why
Pain Points
Benefits
Goals
Objectives
Needs
Wants
Data
Analytics
Searches
Visualization
Traffic
Measure
New Views
Returning views
Time spent
Sell tools
Back up claims
Justify direction
Measure success
Measure failings
Pathways
Brand Position
Attributes
Benefits
Beliefs and Values
Brand name selection
Unique
Protection
Brand Development
Brand extentions
Brand Strategy
Consistency
Purpose
Define Messages
Message resonates with audience
Engage Audience
Collective Action
Audience talks to brand
Conversations
Tell a Story
USP
Loyalty
Competitive Awareness
Employee Involvement
Position Statement
Wayfinding
Brand Message
Create
Positive Association
Likable
Trust
Goodwill
USP
Define message
Communicate verbally, visually
Message consistency
What can they claim that no one else does
What do people believe?
What do you want them to believe
Influencers
Sponsorships
Brand Ambassadors
Placements
Reviewers
Celebrity
Placement/artifacts
Digital
Games
Experiential
Micro Sites
Platforms
Macro Sites
VR/AR
Social Platforms
YouTube
Traditional Channels
Magazine/Newspaper
TV
Radio
Outdoor
Ambient
Guerilla
Web Banner
Promotions
Visual artifacts
Web
Look books
Packaging
Signage
Swag
Collateral
Skinning Social Platforms
Paper systems
Product Extensions
Events
Brand experience is a type of experiential design that incorporates a holistic approach to inform and influence an audience about a particular product, service or brand name. Through a combination of experiences, engagements, media channels, and platforms, brands engage with their audience to create a general atmosphere of goodwill, dependability or trust and to create a positive association between the brand and a specific need or emotion.
Apps
Digital Product
Product Extensions
Typographic
Color Palettes
Pattens
Photo Styles
Iconography