Discounting Rules for Content Solutions (First Steps: (Analysis on current…
Discounting Rules for Content Solutions
ACTORS - who can influence the outcomes. Who can produce the desired effect? Who can obstruct it? Who are the consumers? Who will be impacted by it?
Primary Actors - Media Managers, Content Solutions Media Managers, Content Media Execs: Aled, EJ, Alex Stevens, Jess Cash, Eve, Holly Byrne, Jess Hurd, Aspinal (?), Jamie Cullen, Zoe G, Sophie Jenkins, Molly
Secondary Actors - Media Agencies buyers - will get more rational discounts that are easier to understand. Pricing will see an improvement in Price. Senior Content Solutions Management may see some push back.
Off-stage Actors - Martin Plant, Katie Bowden - see a better yield from Content Solutions bookings. Inventory Management will see
DELIVERABLES - What can we do, as an organisation or delivery team, to support the required impacts?
A clear rationale for discount levels. Could be based on Brand, Client, Volume, Capacity etc.
IMPACTS we are trying to create. How should behaviour change?
The Content Solutions team will negotiate discount levels based on clear, agreed guidelines.
The GOAL. Content Solution do not have any rules behind discounting. This means that the team don't have a best practice to follow, or any guidelines.
Goal - to provide the Content Solutions team with a rational behind discount levels, which ultimately help to improve price.
Analysis on current discount levels.
Tableau gReporting as Sold data.
Costing sheets data. Shown no rational.
Introduce the project to Pricing and Content Solutions Team
Team to include mix of Media Managers, Content Solutions Managers, Content Media Execs, and Senior Management
Workshop with key stakeholders
To include findings on current discount levels. Discounting best practice info from Industry Research. Interactive session on thoughts on discounts. Include interactive scenarios of what discount you may give. Might include results of previous sessions.